Influencer marketing glossary
Plain-English definitions for creator and influencer marketing — the terms brands and KOLs actually use.
What is a KOL?
A KOL, or Key Opinion Leader, is a trusted, influential voice whose audience acts on their recommendations — the term used for influencers in crypto, gaming, and tech.
What is engagement rate?
Engagement rate is the average interactions (likes, replies, reposts) a creator gets per post, divided by their follower count, expressed as a percentage.
What are fake followers?
Fake followers are bot or purchased accounts that inflate a creator’s follower count without adding real reach or engagement.
What is the Kollab Score?
The Kollab Score is a 0–100 rating of a creator’s real influence, combining engagement, authenticity, growth, reply quality, and consistency, benchmarked by vertical.
What is an authenticity score?
An authenticity score rates how genuine a creator’s audience and engagement are, flagging fake followers and inflated interactions.
What is influencer escrow?
Influencer escrow holds a brand’s payment securely until the creator delivers the agreed content, then releases it — protecting both sides of the deal.
What is influencer vetting?
Influencer vetting is the process of verifying that a creator’s audience and engagement are real and a good fit before paying for a campaign.