What is influencer vetting?

Influencer vetting is the process of verifying that a creator’s audience and engagement are real and a good fit before paying for a campaign.

Vetting typically checks audience authenticity (fake followers), genuine engagement, relevance to the brand’s vertical, and consistency. Skipping it is how brands end up paying for reach that never materializes.

Kollab automates vetting with a per-vertical Kollab Score and fake-follower detection, so brands can qualify creators in seconds instead of guessing.