What is an authenticity score?

An authenticity score rates how genuine a creator’s audience and engagement are, flagging fake followers and inflated interactions.

Authenticity scoring looks at engagement legitimacy, reply quality, growth patterns, and account credibility to estimate how much of a creator’s apparent influence is real.

It is a core input to the Kollab Score: two creators with identical follower counts can score very differently once bot audiences and purchased engagement are accounted for.