Engagement rate calculator
Enter a creator’s followers and average interactions per post to get their engagement rate, then see how it stacks up against the benchmark for their vertical. Free, no signup.
Engagement rate = (likes + replies + reposts) ÷ followers. It naturally drops as accounts grow, so a big account clearing a lower rate can still signal stronger real influence. Kollab weights this by follower size and pairs it with fake-follower detection in the full Kollab Score.
What counts as a good engagement rate?
A healthy baseline is about 3.5% for Web3, 4.2% for gaming, and 2.8% for fintech creators on X. But engagement rate alone can be inflated by bots — which is why Kollab pairs it with fake-follower detection in a single 0–100 Kollab Score. Want the real read on a specific creator? Check their authenticity or score them free.