Video games editor, @guardian. Former UK EIC, @Kotaku. Author, @youdiedbook. Sometimes pops up on TV/radio. Email: firstname.lastname@theguardian.com. She/her🌈
Score breakdown
How the Kollab Score works
The Kollab Score rates a creator from 0 to 100 on their real influence for Gaming audiences, blending engagement (35%), authenticity (25%), growth (15%), reply quality (15%), and consistency (10%), benchmarked against other creators in the same vertical. The authenticity component detects fake followers and inflated engagement, so the score reflects genuine reach rather than vanity metrics. Scores are computed from public X data. @kezamacdonald currently scores 53/100, placing them in the Average tier.
Data from public X (Twitter) activity, scored by Kollab. Are you @kezamacdonald? Claim your profile.