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What's a good engagement rate for Web3 influencers? (2026)

A healthy baseline engagement rate for Web3 creators on X is around 3.5%, against a typical audience of ~50,000 followers. But engagement compresses as accounts grow, so Kollab benchmarks it on a follower-size curve rather than a flat number.

Engagement expectations by follower tier

1M+ followersrelative weight ×3.5
500K–1Mrelative weight ×2.8
100K–500Krelative weight ×2
50K–100Krelative weight ×1.5
10K–50Krelative weight ×1.2
Under 10Krelative weight ×1

A larger account clearing its (lower) expected rate signals stronger real influence, so its engagement is weighted up accordingly.

Live Web3 data on Kollab

Web3 creators scored
201
Median engagement
0.29%
Avg Kollab Score
57/100
Avg authenticity
89/100

Based on 201 Web3 creators scored by Kollab from public X data. Updates as the corpus grows.

How Kollab measures real influence

Engagement rate alone can be gamed. The Kollab Score combines engagement (35%), authenticity (25%), growth (15%), reply quality (15%), and consistency (10%) into a 0–100 rating benchmarked by vertical. The authenticity component detects fake followers and inflated engagement, so a high score reflects genuine reach rather than bought numbers.

Score a Web3 creatorTop Web3 creators