What's a good engagement rate for Gaming influencers? (2026)
A healthy baseline engagement rate for Gaming creators on X is around 4.2%, against a typical audience of ~75,000 followers. But engagement compresses as accounts grow, so Kollab benchmarks it on a follower-size curve rather than a flat number.
Engagement expectations by follower tier
A larger account clearing its (lower) expected rate signals stronger real influence, so its engagement is weighted up accordingly.
How Kollab measures real influence
Engagement rate alone can be gamed. The Kollab Score combines engagement (35%), authenticity (25%), growth (15%), reply quality (15%), and consistency (10%) into a 0–100 rating benchmarked by vertical. The authenticity component detects fake followers and inflated engagement, so a high score reflects genuine reach rather than bought numbers.