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What's a good engagement rate for Fintech influencers? (2026)

A healthy baseline engagement rate for Fintech creators on X is around 2.8%, against a typical audience of ~40,000 followers. But engagement compresses as accounts grow, so Kollab benchmarks it on a follower-size curve rather than a flat number.

Engagement expectations by follower tier

1M+ followersrelative weight ×3.5
500K–1Mrelative weight ×2.8
100K–500Krelative weight ×2
50K–100Krelative weight ×1.5
10K–50Krelative weight ×1.2
Under 10Krelative weight ×1

A larger account clearing its (lower) expected rate signals stronger real influence, so its engagement is weighted up accordingly.

Live Fintech data on Kollab

Fintech creators scored
40
Median engagement
0.11%
Avg Kollab Score
61/100
Avg authenticity
85/100

Based on 40 Fintech creators scored by Kollab from public X data. Updates as the corpus grows.

How Kollab measures real influence

Engagement rate alone can be gamed. The Kollab Score combines engagement (35%), authenticity (25%), growth (15%), reply quality (15%), and consistency (10%) into a 0–100 rating benchmarked by vertical. The authenticity component detects fake followers and inflated engagement, so a high score reflects genuine reach rather than bought numbers.

Score a Fintech creatorTop Fintech creators