What's a good engagement rate for Fintech influencers? (2026)
A healthy baseline engagement rate for Fintech creators on X is around 2.8%, against a typical audience of ~40,000 followers. But engagement compresses as accounts grow, so Kollab benchmarks it on a follower-size curve rather than a flat number.
Engagement expectations by follower tier
A larger account clearing its (lower) expected rate signals stronger real influence, so its engagement is weighted up accordingly.
Live Fintech data on Kollab
Based on 8 Fintech creators scored by Kollab from public X data. Updates as the corpus grows.
How Kollab measures real influence
Engagement rate alone can be gamed. The Kollab Score combines engagement (35%), authenticity (25%), growth (15%), reply quality (15%), and consistency (10%) into a 0–100 rating benchmarked by vertical. The authenticity component detects fake followers and inflated engagement, so a high score reflects genuine reach rather than bought numbers.